A media entrepreneur and integrated-communication leader who combines storytelling, production operations, commercial development and emerging technology to build brands, content and communication products.
Role
CEO & Founder, A Bodhi Tree Media
Based
Indore, India · St Albans, United Kingdom
Fields
Film · Radio · IMC · Publishing · AI products
Founder & CEO — since 2010
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Documentary — Radio — Integrated Communication — Branding — Audio Production — Film — AI Automation — Publishing — Events — Podcasts — Documentary — Radio — Integrated Communication — Branding — Audio Production — Film — AI Automation — Publishing — Events — Podcasts — Documentary — Radio — Integrated Communication — Branding — Audio Production — Film — AI Automation — Publishing — Events — Podcasts — Documentary — Radio — Integrated Communication — Branding — Audio Production — Film — AI Automation — Publishing — Events — Podcasts —
01
Executive profile
Two decades from the edit suite to the boardroom.
Very few professionals in Indian media have travelled the whole arc personally: technical coordination, hands-on production, broadcasting, marketing leadership, then venture-building. Twenty-plus years across television, documentaries, commercials and corporate video — concept development through post-production and distribution.
Since 2010 he has led A Bodhi Tree Media, a 360° integrated marketing communication agency operating from India and the United Kingdom — fifteen creatives and ten in sales and marketing — and has moved the firm from billable services into proprietary, AI-enabled products.
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Years in media
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Clients since 2010
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Projects delivered
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Team led directly
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Countries of operation
Client, project and team figures as reported by A Bodhi Tree Media.
02
Career trajectory
Eight appointments across the United Kingdom and India, 2002 to today.
2002–04System Co-ordinatorBrunswick Bowling & Billiards (U.K.) Ltd — operational discipline in an international workplace
2004–05Assistant ProducerTerrafilm International, UK — entry into structured production
2006–07Executive Producer / RJ “Pasha”Radio Mirchi 98.3 FM (ENIL — Times of India Group)
2007–08Executive Producer / Air Host “Sahil”Meow 104.8 FM (India Today Group)
2008–09Head — MarketingIM Entertainment Pvt. Ltd. — production into market-facing leadership
2009–10GM — Marketing & Creative OperationsNewton Consulting India Pvt. Ltd. — creative operations meets business development
2010 →CEO & FounderA Bodhi Tree Media — entrepreneurship, team leadership and integrated communication
03
The studio
Ten services. One roof. Two countries.
Brands otherwise stitch together a production house, an ad agency and a digital shop for every campaign. A Bodhi Tree Media’s proposition is a single partner who can think in story, shoot in broadcast quality and execute at agency speed.
01
Integrated communication
One strategy across every channel a brand speaks through.
02
Branding & product marketing
Positioning, identity systems and go-to-market campaigns.
03
Video production
Commercials, corporate film and branded content, concept to delivery.
04
Audio production
Voice, sound design and podcasts — the founder’s native craft.
05
Graphic design
Campaign assets, print and packaging built off the identity.
06
Film & web-series
Long-form narrative production and series assets.
07
Campaign execution
On-ground rollout across markets and formats.
08
Digital marketing
Performance, social and always-on content.
09
AI automations
Machine intelligence inside the delivery pipeline and the products.
10
Event management
Live activation, anthems and stage production.
Expansion — company published
2010
Founded in Indore
2014
Delhi & Pune offices
2018
1,000+ clients, 12+ verticals
2022
St Albans, UK office
2024
5,000+ clients
Brands worked with
Lloyd
United Spirits Limited
MPIDC
MPSTDC
Logos provided by Logo.dev. Trademarks are the property of their respective owners.
Agency portfolio — selected work
Shruti Haasan feature
Chennai Super Kings content
Suresh Raina
TVF series assets
Chhattisgarh Olympics
Vision 11
Anthems & event films
Portfolio credited to A Bodhi Tree Media as producing agency.
04
How the work gets made.
01
Discovery & brand audit
Stakeholder interviews, brief workshops, category research and a creative-technical feasibility review.
Discovery report · Opportunity map02
Strategy & creative direction
Concept development and scripting, brand and campaign architecture, production planning across video, audio and digital.
Concept deck · Production plan03
Production & execution
Shoot, edit and post; event and live activation delivery; digital campaign rollout across markets.
Finished assets · Live execution04
Launch & growth partnership
Distribution and performance tracking, relationship management, and iteration on content, product and campaign.
Performance summary · Roadmap
05 — The radio identity
A voice before a company.
“Pasha” began at Radio Mirchi 98.3 FM in 2006 — an on-air name that outlived the shift. Two decades old, continuously maintained across radio, podcast and social, and independently verifiable on third-party platforms: a founder brand that did not have to be manufactured.
Little Red Box
Chitthiyo ke Raaste, Dil ki Baatein — short, nostalgic letters to people, places, objects and memory. Voice, narration and production by Shahaji Shovakar (Pasha). Apple Podcasts · Amazon Music.
15
Episodes
2020–21
Published
Hindi
Society & culture
2006–07
Radio Mirchi 98.3 FM — RJ “Pasha”
2007–08
Meow 104.8 FM — Air host “Sahil”
Today
@totallypasha
06
Flagship ventures.
Two companies he owns, two products built inside the agency, and one platform in active development.
A first-of-its-kind digital platform to change how the ecosystem connects, collaborates and creates value — from artists and performers to event organisers and audiences. Structure, transparency and accessibility for an industry that has never had a unified digital backbone.
More details soon
Case studies — select to read
The problem
Brands across India had to stitch together separate production houses, ad agencies and digital shops for every campaign — no single partner could think in story, shoot in broadcast quality and execute at agency speed.
What was built
A 360° agency from the ground up in Indore, expanding to Delhi and Pune by 2014 and St Albans, UK in 2022. Ten services under one roof; a creative team of 15 and a sales team of 10, with the founder personally leading business development, vendor negotiation and client retention.
Reported outcomes
7,000+ clients since 2010 · 875+ projects delivered · dual-market India–UK operations · two cities to two countries.
The problem
Doorbell and visitor-management systems demand hardware, wiring and upfront cost — a barrier for homes and offices that only need to know who is at the door.
What was built
A 100% digital, QR-based smart-door communication system. No hardware, no wiring: visitors scan a code and connect instantly — a privacy-first alternative to camera-based smart doorbells.
Strategic significance
The first genuine IP asset in the portfolio — a shift from billable hours to a product that earns independently of the founder’s time.
The problem
Enterprises capture enormous volumes of video across sites and events, with no fast way to search it, flag incidents or turn footage into structured intelligence without manual review.
What was built
An AI video-intelligence platform: monitoring and incident automation, natural-language search across libraries — ask a question, get the moment — plus face intelligence and automated attendance.
Strategic significance
The clearest expression of the convergence thesis: two decades of understanding how video is made, applied to how video is understood at scale.
The problem
Radio built the voice, but the format was shrinking — the challenge was translating that intimacy into an on-demand, global medium.
What was built
A Society & Culture podcast co-created under the Pasha identity: short, nostalgic letters to people, places, objects and memories. Fifteen episodes written, voiced, produced and distributed across Apple Podcasts and Amazon Music.
Why it matters
The best-corroborated creative credit in the record — third-party platforms independently display his voice and production credits.
07
Writing, research & study
Book — Blue Rose Publishers, 2022 · 140pp
Documentary Film Making on Tribal in India
An exploration of the ethical, technical and narrative challenges of representing tribal communities through documentary film.
Research paper
The significance of rivers in Indian culture — the Narmada, through documentary making.
